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Mented, Other Beauty Brands Take Part in IRI’s Inaugural Diversity Advantage Program

Program designed to create growth opportunities for women- and minority-owned businesses.

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By: Christine Esposito

Editor-in-Chief

Mented was part of IRI's inaugural Diversity Advantage Program (DAP), which empowers women- and minority-owned consumer packaged goods (CPG) companies to grow by making IRI's assets and expertise available to smaller CPGs to help them forge stronger partnerships with large retailers and more easily scale their businesses. “The inaugural program has achieved fantastic results for the many participating businesses owned by members of underrepresented groups,” said Boris Oglesby, execu...

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